2016 — Buenos Aires, Argentina
The First Audio Guide
Ex Museum is founded by a team of cultural journalists and audio engineers. Our first product — an audio guide for MALBA — sells 3,200 downloads in three months and establishes our premium storytelling approach.
2017 — Latin America Expansion
Scaling Across the Continent
We expand to 14 museums across Argentina, Colombia, and Mexico. Partnerships with cultural ministries in Lima and Santiago follow. Our team grows to 18 people across four countries.
2018 — Technology Breakthrough
GPS-Synced Smart Itineraries
We pioneer GPS-synchronized audio guides that automatically trigger narration based on the visitor's location within a museum. This breakthrough earns recognition from the International Council of Museums (ICOM).
2019 — The Pivotal Saudi Journey
Discovering the Cultural Boom
Our founding team visits Saudi Arabia as guests of the Royal Commission for AlUla. We witness the extraordinary transformation underway — the Diriyah Gate project, the expansion of the Saudi National Museum, and the vision for Neom. We realize the Middle East is where cultural tourism is heading, and we need to be there.
2020 — Strategic Decision
Relocation to Riyadh
After months of planning, we relocate our headquarters from Buenos Aires to the King Abdullah Financial District (KAFD) in Riyadh. The move positions us at the epicenter of the Middle East's cultural renaissance. We maintain a remote production team spanning Latin America, London, and Doha.
2021 — Saudi First Guides Launch
Flagship Saudi Collection
We launch our flagship Saudi museum audio guides — covering the Saudi National Museum, AlUla Heritage, and the Ithra center in Dhahran. The response from international travelers exceeds all expectations, with 40,000 downloads in the first year.
2022 — MENA Expansion
UAE & Qatar Launch
Expanding beyond Saudi Arabia, we launch guides for the Louvre Abu Dhabi, Museum of the Future, National Museum of Qatar, and the Museum of Islamic Art in Doha. Our MENA collection reaches 35+ guides across three countries.
2023–2024 — Vision 2030 Alignment
Saudi Arabia's Premier Audio Guide Partner
ExMuseum becomes recognized as the leading independent producer of premium digital audio guides for Saudi heritage sites. Our guides are recommended by major travel publications including Condé Nast Traveller Middle East. We surpass 120,000 total downloads and expand our team to 32 specialists.
